December 10, 2010

Which is Better: Reebok's New Stick Technology or that of the Computers that Helped to Pull off Their Ads?

The question hockey fans seem to be asking themselves these days is if Pittsburgh Penguins superstar Sidney Crosby can be the next player to score 50 goals in 50 games. The answer is "unlikely", not only because he is well off the pace now with 26 in 30, but also because he's not nearly this good. C'mon, tossing the puck over his head from off the ice and walking away as it gingerly makes its way into the open net? I think we can all agree that's about as believable as a skinny Santa Claus at a department store... in a blue suit for lack of his size in red.

There's no doubt that Crosby is the best player in the game and that this year and last he's also become the most complete, but, really? Reebok? These commercials of yours are becoming increasingly less realistic to the point that it's no longer about making your product and Crosby look good, but trying to outdo the latest viral video on YouTube of a dog barking at a television during a commercial break. Maybe yours was playing.

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