Geez, the last time anyone went this nuts for a third jersey, it was probably the third jersey ever made and the first two had probably sold like hotcakes (or whatever sold pretty fast in the olden days... yeah, probably hotcakes, whatever those actually are; cakes that are hot?). Honestly, I personally don't know what to make of it yet... the Columbus Blue Jackets have announced that they will only be worn a total of 15 times, so the response can't have been that great, one would think. The Jackets will wear them for the first time on Friday against the Detroit Red Wings, which you can generally take to mean that might not make it to a second game due to the baptism by fire they're likely to endure.
In all honesty, the Jackets have been a pleasant surprise with a 14-6-0 record and sit fourth in the Western conference. Kind of looks like they actually are playing with fire, trying to shake things up with a new look when they're on a roll. It unfortunately shouldn't be long before the owners realize the team is playing over their heads and burns the whole operation down for the insurance money (or whatever the hockey equivalent is). Pyromania really is the best way to go. If you're going to play with fire, you might as well do it right.
As an on-the-side note, the collar apparently hides the following motto: "We Fight. We March!", which was made popular when the team made the playoffs for the first time in 2008-2009, because if you can't commemorate a four-game sweep at the hands of, coincidentally, the Wings, why should you commemorate anything at all?
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